Pinterest is not a social media platform?!
Hi! Hello! Welcome Back! Or thanks for stopping by if you are new. I’m still pretty new here myself. We are going into my third month of blogging, and let me tell you, I have learned so much.
This post is going to be filled with all of the things I have learned about using Pinterest to drive traffic to my blog. The first thing I’ve learned is that while we may consider Pinterest as a social media platform, it is actually a SEARCH ENGINE! It makes sense, if you think about it. We all go there to search for pretty much everything that we want to make or do.
Pinterest Fun Facts (source)
- Founded March, 2010
- 200 million monthly users around the world
- 93% of pinners use Pinterest when planning a purchase
- International audience
- 67% of users say that they have found a new product or business from pins on Pinterest
First things first…
If you are planning to promote your blog or business on Pinterest, go ahead and set up a Business account. This will give you access to analytics, so you can see who your audience is. Set up your account, link your website, and create your boards. Also, if you have a Facebook account, it helps to link accounts so that your site is verified and considered “trusted” by Pinterest.
Create at least ten boards to start and get to pinning! So far my strategy has been to post 2 of my own pins for every 8 pins that I save from other people. In the last 30 days my monthly viewers has gone from 12,973 to 35,276. Now, that is just from manually pinning at random times throughout the day, but being somewhat consistent at doing it daily.
Two things that I plan to implement in the near future: scheduling my pins with Tailwind, and using Board Booster to loop around the older pins in my boards. This helps to bring some older pins to the surface so that they are seen.
There’s actually some important points to consider when creating your pins, besides making them look pretty. Obviously, we all want our pins to be beautiful, but there’s a way to beef them up and make them better than other pins.
With your business account, you are going to want to go into settings and set up rich pins. Rich pins get 70% more traffic than regular pins, which means more traffic to your blog!
After you set up your rich pins, make sure you are making your pins look pretty with Canva. It is free to use, and it has so many templates, including ones that are already set to the right size for Pinterest. Longer pins seem to do better, possibly because they stand out more. The preferred size of your pin should be around 735 x 1300. If you are going by aspect ratio, use 2:3 or 3:5.
Just like you want to optimize your blog SEO (search engine optimization), you will need to do the same thing to your Pinterest profile. Find target keywords, and focus on descriptive long tail keywords. Not sure what a long tail keyword is? Think of a phrase that you would type into the search bar, and the suggestions that start to pop up as you input each word. For instance….”How To Start a Blog”. Not only are you going to do this for your post titles and your content, but also board names, pin descriptions, and even your profile name. This increases your chances of showing up in search results.
For your images, be sure to add alt tags that are descriptive. Again, use those long-tail keywords.
And, for your description box, make sure you use proper capitalization and punctuation! That little box under your pin allows you to write 500 words, so write something that will intrigue your reader and make them want to read more.
Track Your Followers and Monitor Your Competition
Create an Excel spreadsheet and start to keep track of your followers so that you can see what your audience likes and what is working for you.
Check up on other Pinterest users in your niche to see what they are pinning. Look for the bigger accounts that have established a successful strategy and try to learn from them. I’m not saying be a copy cat, but study and duplicate their strategy with your own work.
Get a Pin It Button on Your Website
When people stop by your page and start reading through your posts, they might find something they love and want to share. How convenient would it be if there was a Pinterest button right on the image?! One click and they are sharing your work onto their boards.
To get a Pin It button, install the plug-in Sumo Me. Easy repinning means more views and more traffic to your blog.
While I am still in the beginning stages of blogging and have a lot to learn, I can say that these tips have definitely helped me. That is why I am passing along the knowledge to help others to build the foundation of their Pinterest account. Starting out on the right foot will help things run smoothly and get your pins noticed!
If you are thinking about blogging and haven’t bit the bullet yet, check out my post about starting a self-hosted blog and earning money.
Thanks for stopping by! I hope you enjoyed this information and find it useful!